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Search engine optimization or positioning (with a 'z' or is 'zee' if your from across "the pond"), and is constantly evolving. This evolution reflects the evolution of search engines like Google, Yahoo and MSN. Google, in particular, has come to be seen as the search engine more sophisticated and advanced as it is armed with an arsenal of anti-technology spam.Creciente Google's use of anti-spam features has meant that optimizing websites for Google has become much more difficult and it is now just a case of opening the websites source files in notepad, add some keywords in various HTML tags, upload your files and waiting for results. In fact, in my opinion and I'm sure others will agree with me, this type of optimization, commonly known as onpage optimization will only be 20% effective in achieving ranking for keywords that are even slightly competitive. Those of us who looked at math in school know this leaves us with 80% desconocido.Esto whereabouts is 80% offpage optimization. Offpage optimization is all to do with the number of links pointing to your site and its pages, the actual link text (anchor text) of these links and the quality of the pages that are in the links. Offpage optimization is now to ensure that the overwhelmingly dominant factor that decides where a site is located on Google. That, then, is what I mean with the 80/20 rule, I'm not talking about the Pareto rule means that in anything a few (20 percent) are vital and many (80 percent) are trivial, I'm not sure that applies to SEO. What is the logic behind this, then why does Google give much "weight" (80%) to offpage optimization efforts and so little (20%) inthe optimization page. Well, in a nutshell, is all about the quality of their results. Whereas onpage optimization is completely controlled by the webmaster and therefore can be abused by one unscrupulous offpage optimization is something that is not controlled by anyone as such by rather by other webmasters, websites and indeed the Internet in general. This means it is much more difficult to carry out any of the underhanded methods or spam offpage optimization in the hope of gaining an unfair advantage for a website in the Google SERPS (Search Engine Result Pages), this does not mean that impossible, without embargo.Vamos to develop a paragraph or two elements only why offpage as inbound links are considered by Google to be a good indicator of relevance, thus optimizing offpage the most effective method for optimizing far . Take the anchor text of inbound links, for example, if Google sees a link from Site A to Site B with the actual text linking the words "data recovery be London, then SITE B has become more relevant and therefore more likely to appear higher in the rankings when someone searches for 'data recovery london. SITE B has no control over the site A (in most cases …) and Google knows it. Then Google can look at the link text and say to herself, why site a link to site B with the specific words "data recovery london 'if site B was not" on "data", "london recovery no response so Google should consider that the site B to be "on" "data recovery Londres.Le said, 'in most cases" because often above the webmasters have multiple sites and crosslink them with keyword rich anchor text, but there are only so many sites and crosslinks any webmaster can manage, again Google knows and as the number of occurrences of backlinks and keyword rich anchor text grows (and with it grows the unlikelihood of natural than going crosslinking) by making the relevance of the site all the backlinks pointing. Imagine hundreds or thousands of sites that link to a website every X with variations of phrases "data recovery in London as the link text, well then Google can be dam sure X website is" on " "Data Recovery London and feel safe to go back in the top 10 results. That's why so much importance (80%) on offpage ranking factors such as links, but are simply the most reliable way to check which site actually is and how well it covers what. This dependence offpage factors difficult to deceive is what produces the quality search results that we all know and love and use all days.The moral of the story from the point of view of SEO then you spend less time on those websites small tweaks that you think might make a big difference (but not) and work hard on what really matters, what really counts is how the web "looks" to your website, more quality (keyword rich) links inbound to your website is. Better 'see' the network will be and therefore the best view of Google to your website will be what Google thinks of your website is very important as 'caring' websites they like.

The search engine optimization (SEO) process involves designing, writing and coding web pages to increase the chance of appearing on the top of search engine results for specific keyword phrases. A number of so-called SEO experts say they have invested engineering search engine algorithms and use strategically created "doorway pages" and cloaking technology to maintain long-term positions search. Despite these claims, the foundations of a successful campaign of search engines have not changed in all the years we have provided these general servicios.Para best and long term positions in search engines, all three components must be present on a website: Text componenteEnlace componenteTodos componentePopularidad engines major search (AltaVista, FAST Search, Google, Lycos, MSN Search and other Inktomi database engines) use these components as part of its search engine algorithms. Sites that have (a) all components on its website, and (b) have optimal levels of all components perform well in the search engines global.Texto componenteDado that search engines create lists of words and phrases in the URL, then it naturally follows that, to do good in the search engines, you should put these words on their web pages in HTML tags estratgicos.La most important part of the text component of a search engine algorithm is the selection of keywords. For your target audience find your site in the search engines, your pages must contain keyword phrases that match the phrases your target audience is typing in queries bsqueda.Una Once you have determined the best keyword phrases key to use in your web pages, you must place them inside HTML tags. Search engines do not put emphasis on the HTML tags themselves. For example, Inktomi read Meta tags, Google ignores meta tags. Therefore, in order to do good in the entire search engines, it is best to place keywords in all possible HTML tag without keyword stuffing. So no matter what the search engine algorithm's, you know that keywords are contained in their documentosEnlace componenteLa strategy of placing keyword rich text in your web pages is useless if the spiders of search engines have no way to find that text. The way that your pages are linked, and how your website is linked to other websites, has an impact on their positions in the buscadores.A Although search engines are powerful data collection programs , HTML coding or scripting can effectively prevent a spider from crawling its pages. Examples of navigation systems that can be problematic sites are as follows: 1. HTML Poor in all navigation schemes: Browsers (Netscape and Explorer) can display web pages with HTML careless, search engines are not as lenient as son.2 browsers. JavaScript: All major search engines can not follow links embedded within JavaScript, including but not limited to menus mouseovers, matrices and fall down. Note: Even though the renowned design resources say search engine-friendly scripts exist, many of them have not been tested and no probados.3. Dynamic or database-driven web pages: Pages that are generated through scripts, databases, and / or have a, &, $, =, + or% in the URL may have spider? "Traps" 4. Flash: At present, none of the search engines can follow the links embedded in documents Flash.Por Therefore, to ensure that spiders have the means to record data on its website, it is recommended to have two forms of navigation on a website: A pleasing end users and spiders that the search engines can seguir.Popularidad component componenteEl the popularity of a search engine algorithm consists of multiple sub-components: PopularityClick link to Popularity popularityWeb pginaLa through achieving optimum component Popularity is not simply get as many links to a website. The quality of the sites linking to your site has more "weight" than the number of sites that link to your site. Because Yahoo is the most visited site on the web, Yahoo link on your website carries more "weight" of a link from a smaller, less visited site. Other prominent sites that can help generate great popularity are LookSmart, Open Directory and About. Com. No competitive industry specific sites (like javascript. Com) are also ideal for developing resources enlaces.Obtencin links from other sites is not sufficient to maintain the optimum popularity. The major search engines and directories are commonly measured how end users click on the links to your site and how long they stay in place (i. E., reading their web pages). Also commonly measured as end users back to your site. All these measurements are clicking through a site popularidad.Los search engines and directories to measure both link popularity (quality and quantity of links) and click-through to determine the component popularity overall popularity of a website.

Building a great website is a wonderful achievement. But it could also be a complete waste of time and money unless potential customers can find you. Search engine optimization (SEO) is a way to make sure your site is in the ever more crowded market concebido.POR That Is Search Engine Optimization (SEO) To understand the search engine optimization you should first consider how people look – and eventually find – products and services in the web.Las research shows that over 80 percent of Internet users in the world 290 million (10 million of them in Australia) use search engines to find what buscan.Hay that many search engines available to consumers – the best known are Google and Yahoo. – But, in general, they all work the same way. Normally, a person will enter a keyword or phrase into the search engine and immediately receive a list of web pages recomendadas.Los Internet users are impatient, which means that although rarely scan more than one or two pages search results, and usually only access the sites listed at the top of the page. If you want to be seen, not only your site should appear in a list of search results, it should be classified as alto.Abra into a search engine and type in a word or phrase someone for your company could use – if you not presented in a prominent place, it is likely that your site is not search engine optimized. Without optimization, your site is as effective as an advertisement floating in the ocean. HOW search engines rank websites? Search engines regularly dispatch "spiders" or "robots" (also known as bots) to gather information on websites. Using an algorithm – a set of complex formulas or rules – the search engine evaluates the relevance of each website and then classified into consecuencia.Estos algorithms are unique to each search engine, that are highly secret and change all the time. But in general, all follow a basic set of rules. This means you can improve your chances of a better classification, ensuring your website has the most appropriate content, and that content is structured in a search engine friendly way – this process is known as search optimization Engine.Optimizacin of Search Engine is not an exact science. It takes trial and error, and there is never a guarantee of success. But without search engine optimization of your website is almost certainly not be visto.Por course there are other ways to reach potential customers. You could, for example, spend money to advertise on a search engine, and only have your ad appear when people search for certain keywords. That is the valid way to increase your chances of long-range customers. But studies have shown that people who use the Internet tend to trust and visit the free listings more than paid advertisements. HOW TO START ON Search Engine Optimization? First you need to know if your site is actually being indexed by a bsqueda.Abra engine search engine and type the company name in the search box. If you appear in the results means that spiders or robots have located your site. The site will be placed in a memory bank, and visit from time to time to update your information.If your site does not appear you might consider submitting your site to the search engines. This does not guarantee they will make a list, but it does not hurt to try. One tip – do not submit your site multiple times as this will only annoy the search engines, and it has to be on your side bueno.Algunos search engines do not accept submissions – they prefer to find your site themselves. And all just take your other search engines (a disclaimer should tell this practice), which defeats submit your site to ellos.Una Once you are sure that your site is indexed, you should identify the words key – these are the terms of a potential visitor can enter into a search engine in the search for your product, service or empresa.Encontrar the right keywords is a critical component of search engine optimization. There are applications that allow you to test each word that shows how popular it is and how often it is used – the result can sorprender.Una good way to find keywords is to visit the website of a competitor and see what you've listed. To do this, open your site and click 'Edit' – a lot of what looks like gibberish will come up, but find a line that says "

My name is Chris Diprose and I am the Manager of Web Design Australia firm Kanga Internet. I have been an active member of the Joomla community for several years and has an established business based in Joomla Development in Melbourne, Australia. My main goal is the search engine optimization for content management system Joomla.Este article focuses on the first steps in web development and design of an optimized search website on Joomla decent. Now let's get into it. Once you have set the standard installation of Joomla are some types of components that are required to install and I think these are: – a map component and a component SEF URL changing. These are by far the most important components to keep in any Joomla installation. What is a SEF URL component changing and how it relates to Joomla web design? SEF stands for Search Engine Friendly and a normal installation of Joomla has a URL like this: Index. Php? Option = com_content & task = view & id = 5 & Itemid = 6 When it comes to search engines are really smart in many ways, but normal Joomla URL describes nothing about the website and its contents and what I really dislike in many ways. It is what I call, search optimization atrophied (SOS). I like this term because it describes exactly what you need, any help. This is where a URL changing SEF component comes into play. These types of components to make the normal direction of Joomla and make it more meaningful for us and for the search engines. E. G.: Buy-blue-widgets-here. HtmlDesde my experience Web Design & Development is installing the single most important component that you can do on a Joomla website. I detail my top picks staff. There are a few available to us, but I think the JoomSEF component to be the best of the best when it comes to Search Engine Friendly URLs. There is only one drawback to the choice of this component and that is an advertisement hidden in the code of the original manufacturers. If you search on Google for 'patch JoomSEF ", then you should be able to find a decent article on how to solve this problem. As for the "best of the rest" of the components of the SEF, we find a new component (May 2007) called sh404SEF is ad free, if you look at the web site of Joomla extensions is it. I think being heavily based on JoomSEF, in look, feel and functionality have realized this. Another component is Joomla SEF friendly OpenSEF. When OpenSEF was launched a year ago it was great, but since then no change and the project has lagged far behind the development of Joomla. Having said that, it still does a reasonable job of converting the URL of Joomla search engine friendly but I found in my tests that proved to be too URL.Sea doubling Which ever you choose, download the component and then using the administration interface install Joomla component. Then go to site-> Global Configuration-> SEO (tab) and ensure "Search Engine Friendly URL" is set to yes. Make sure the htaccess. Txt file in the root directory of the installation of Joomla is changed. Htaccess and follow the directions in the file in the form of light "mod_rewrite" – this is easy. Then just go to the JoomSEF component and configuration and restart. Once this generation should be URL friendly interface is at the front so you should go see. It's as easy as that .. Now we will move on to what I consider the most important thing to do to your installation Joomla SEF once the component is installed and running a Sitemap.En my books there is really only one component of legitimate and decent map and it is named Joomap. The standard version of this component generates an XML file for Google decent, so I also suggest a Google search for "Joomap patch" and you should be able to find an article that takes you through the editing component also Joomap. The installation of this component is the same as before, we do it through the Joomla Administrator interface. No other configuration after installation can go directly to the component and select it. Now we just choose the menu is that we include in our site map. This is usually the main menu and the top menu. Now we just create a new menu item and select the component to link to it, being Joomap and the rest takes care of itself. Easy .. Another advantage of Joomap is allowing you to connect to Google Sitemaps. In the administration interface these is a Google Sitemap URL given. Most have to do to generate a dynamic Google Sitemap is copy and paste this URL into Google webmaster interface and now whenever Google wants to download your Sitemap whole site is a dynamic version – that is significantly better than just hoping Google will find all your pages. With this map tells Google all pages and where they are, so you can scan more afectivamente.Ahora I've covered outside the first two steps of search engine optimization for content management system Joomla. These are the first two steps in mostly all web designer and developer should take when you want to search Optimize Joomla.

Concerned not receive an adequate amount of traffic to your site? Want to increase your visibility on the net? An answer to all these questions. Your site needs SEO.SEO services (search engine optimization) means optimization of a site to increase its visibility and ease of use for the search engines like google. SEO services help to generate more traffic to your site, which means more interested customers that convert to higher sales for negocio.Un SEO consultant will guide you on what you must do to get a higher ranking in a search engine . We, seo company uk, offer a complete solution to all your SEO services necesita.Los key benefits of SEO services can be summarized as follows. Read on to find out why you need search engine optimization … Increase traffic – search engines do better than all other media in the promotion of web site visitors. As approximately 85% of Internet users prefer search engines as the primary method to start your search. The search engine traffic is the most important traffic as visitors comprises experienced. These are people who actively seek an information about the product or solution. Therefore, your uk seo services will ensure that you have traffic valioso.Mejora Competitive Edge – if the chances of finding that your website is more, it means that competitors are less likely to be discovered. It directly means that if you have more customers, the online market will get more distribution. This is where we, seo company uk will help reduce your jurisdiction so that its earnings will mayores.Ampliar customer base – an SEO consultant can help you find the best search terms to the goal, which will not only attract more visitors to your web site, but makes sure that visitors are more likely to be strong leads for your business. Millions of searches are conducted each day, the sites listed at the top of search results certainly get free website promotion. Thus, the on-line market expands. For its growing market online you expose your products and services to customers more motivated and interested. Excellent return on investment – an affordable SEO package has been shown to accept a higher return on investment in terms of generating more traffic to your website, qualified sales leads and customer acquisitions. It provides a very low cost of advertising on the Internet with a high rate of return likely, that gives a high return on investment. It works non – stop – your SEO partner works for you nonstop 24/7. It saves time and effort. After submitting your site, it will still crawled and indexed by search engines and is maintained with mnimo.Adems effort to be an effective tool in online marketing – are also cost effecive. High level SEO services also enable online marketing site. For an SEO program that can help you locate the best search terms to target more visitors that are strong potential customers for their products and services, you need to seek a partner that provides premium SEO SEO with originalidad.En terms simple, SEO services make a website generate traffic for relevant search queries over time. An affordable SEO package will address issues such as effective search engine optimization (SEO), pay per click (PPC), the online marketing strategies and execution to bring traffic to your site visitors persistent. Our seo services uk esures proper implementation of search engine optimization that significantly affect your website is positioned against its competidores.Para more information about Search Engine Optimization Services UK, visit :: Www. Brickblue. Co. Uk

Although the high quality content is an important part of search engine optimization, SEO, can and should be used for more. Most internet users read the information they find online, so there is a good chance that your website content will actually be read. You should try to make your website content easy to understand and attractive. It is also important to note that high-quality content is likely to attract better ads. So make sure that your website grabs todo.Bueno, the design of your website is also important. In fact, it can be as important as its content. You want your website to look professional, attractive and appealing. You will want to go with the plain, simple, but professional. If you need help with the design of your website, you may want to consider hiring the services of a web designer profesional.Mucha people also try setting up several websites that connect to your main site. And I think this is actually a very effective way to build your hit count, but only if the content of your site is excellent reading or viewing. Without quality content, the site soon will stagnate, and all other sites and blogs that connect with it. If your site has quality content, then this should be a problem for usted.Y let me tell you that the best way to see an increase in visitors to your website is making sure you have a lot of unique and relevant content on your site . Search engines like content that readers will find useful and informative. Be sure to try to provide as much value and information in your writing, and that anything is possible and instead of typing on a different page of your site. Doing this helps the popularity of your site and gives rise to become an online "authority" website. This can result in a massive increase in search engine rankings for your site. The best part is that search engine traffic is totally gratuito.Los web site visitors themselves is a great source of advertising because once they visit your website usually recommend their friends to visit your site web and extends from there, resulting in an increased targeted traffic. For this to happen, your website should also be effectively draw atencin.Otra inviting targeted traffic to your website is to purchase advertising space on web sites covering topics about your product. You can be sure that people who visit your web site are interested and can possibly buy your product. You can do free advertising for your website as well. And in doing this type can attract a lot of visitors to your site web.Todos know that website promotion is very important so that you can attract visitors as possible. The aim is to use the web traffic statistics to determine how well and how popular your site is working for your visitors. One way to determine this is to know how long on average your visitors spend on your site. If time is relatively brief, it usually indicates an underlying problem. Finally, if you notice that visitors started finding your website by typing in your company name, all that means is that you have achieved a significant level of brand recognition, and this is a sure sign of its success …

With increased competition, and rules constantly changing algorithms of the search engine, Search Engine Optimization (SEO) now requires a much greater experience for manejarlo.Al realize this fact, many marketing companies and web developers, PR firms, web hosting companies, etc. – all that used to carry out the processes of their clients SEO (along with their specialized services) for themselves, agree that SEO is a process that is best left to specialists Industry, therefore, the relief of their shoulders. This has led to the resale company that wants SEO.Una resell SEO services primarily hires a white label SEO provider to carry out the whole process of SEO for your client on behalf of it. While doing this white label SEO provider remains anonymous, keeping the brand image of the retailer intacto.Los following are the main benefits of reselling SEO services of a white label provider SEO.Mejor QoS: White label SEO services are offered by specialist suppliers, who have specialized team of professionals dedicated to SEO only. The experience of these providers help in the development of methods and measures to strengthen the online presence of your customer's business. They monitor and track industry trends, competitive strategies, to check the specific keywords – all of which are necessary to improve the organic search listings results cliente.Aborda website of your customers' needs : White label SEO providers are experts in SEO and understand the nature of your client's business and apply SEO techniques to build the online reputation of their client's business. They also understand that your company's reputation is also at stake, if there are any errors in your parte.Oferta full SEO services: SEO white label providers to offer a comprehensive solution to all your clients SEO needs. They offer both on-page and off-page optimization techniques to improve the performance of engines bsqueda.On-Page optimization techniques include: – development of the title and meta tags, keyword rich content on the home page, assigning URL, web design, image optimization, etc. On page optimization is directly related to the usability of a website, which greatly affects the web page listing in the Off-buscadores.Pgina optimization techniques include – link building, copywriting and online reputation management, content marketing, search keywords relevant to the business, directory listings, submitting write-ups, etc. Off-page optimization techniques indirectly promote the web Client. They contribute more to the classification of a website bsqueda.Estas engines tactics help improve the online visibility and generate benefits for your business cliente.Ofrecer more services: Private label SEO providers offer many other Internet marketing services that can complement SEO strategies and provide more desirable results than expected for his client. Therefore, you can get relief from the burden of developing a functional and comprehensive strategy digital marketing for your customer. They have trained staff to carry out all these additional services as well, such as pay per click (PPC), display ads, email marketing, etc. These when combined with SEO give greater return on work inversin.Maneje Technical: SEO is an ongoing process. In the client's website to obtain continuously displayed on the first pages, the SEO team has to track and continuously monitor the performance of the web page in the SERP. This requires much higher level skills, such as the acquisition of more links, creating content with specific keywords in certain frequencies, continuously creating good quality content, etc. Most of these activities, which can be an additional burden that can be handled by the supplier of white label SEO eficiente.Usted easily and can concentrate on other essential aspects: As the supplier is responsible for all technical details of marketing, you can focus more on customer service activities that maintaining projects . You can spend your quality time to address other aspects of his client's business, track the number of sales, providing customer support, the effective and regular information on the progress regularly, following it up in several other services, preparation of invoices, etc. All you can improve your customer's experience of working with usted.Permanece Anonymous: A white label SEO provider acts as a confidential partner to you. He remains anonymous while offering quality SEO services to its customer, which thus helps to maintain credibility. In the end, the customer is satisfied and so are cost ustedes.Ahorro: As SEO becomes more complicated, have to hire the most talented individuals or train their existing resources to provide better services. By outsourcing SEO requires a white label SEO, you can delete these workouts and the initial costs of the formation of a technically competent team. This also reduces labor costs and other general expenses incurred in the deployment of additional human resources and tcnicos.Si you are a company that used to make their customers SEO strategies, but are unable to cope with the load and the changing search engine algorithms, the services of private label SEO provider will be a good choice. SEO is the key area of interest for providers of white label SEO, continuously monitor SEO strategies, advanced techniques used offline and online that can bring greater profitability to the business of his client.

Search engine optimization, known as SEO in short, is considered one of the most cost effective promotional tools in the marketing industry and when you think about the fact that 85% of their customers are more likely to find your site through a search engine or directory, you will appreciate the importance of good SEO is to get your business ranked highly in the engine results bsqueda.El term SEO refers to search engine optimization and engine optimizers search, they are a team of industry consultants who perform optimization projects on behalf of customers and employees who perform SEO services in the enterprise. Search engine optimizers may offer SEO as a stand-alone service or as part of a marketing campaign more effective amplio.Porque SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into the site development and web design. The search engine friendly term can be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimizar.La practice of search engine optimization is all about to ensure that the website develops and grows. The way to do this is by modifying both the internal and external aspects of a site to increase the traffic a site receives from search engines. Search Engine Optimization (SEO) is a very broad field, with several aspects covering a variety of disciplines ranging from web design and development for pblicas.Estos relationships are just some of the main issues involved in the optimization process Search engine: Ometa-taggingOre-type sculpture RankoCopywritingoWeb URLoImage usabilidadoBrandingA optimizacinoPage As the Internet has become a competitive market it is today has become an essential means for increasing revenue and generating commercial success online . This commercial success is best achieved through the process of search engine optimization, however the use of SEO to include the latest ethical techniques, known as black hat SEO. This white hat SEO produces results that last a long time. This is creating content for users not search engines. In many ways, the SEO is similar to web development that promotes accessibility and not just follow the guidelines. As with all things white hat SEO has an opposite, known as black hat SEO. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines. Search engines may penalize sites they discover using black hat methods, either by reducing their ranking or eliminating their listings from their databases altogether. These penalties can be applied either automatically by the algorithms of the search engines, or a site review manual.El SEO is more than fixing Meta information and writing content, research is and analysis. You need to know what a website should be displayed and then apply it to the site to give you the best chance to succeed in search engine results.

When you are first deciding on online marketing to promote your business online, the main online marketing methods that are found Organicsearch engine optimization and pay per click advertising like Google search engine Adwords.Optimizacin organic and paid pr click advertising are the two main methods of online marketing. Both forms of online marketing are aimed at getting highly targeted visitors to your website by making your website rank in the search engines for the keywords that you are apuntando.Lo Ideally, a company needs to use both In order to get maximum exposure for your online business. Notwithstanding the cost and budget considerations often result in a business that has to make a choice between the natural search engine dos.Posicionamiento concerns search results that appear in the main center section of the search results. Organic ranking in search engine results can not be bought and the ranking is the result of organic and fair measures for a period of time. It depends on the overall popularity of your website on the Internet, in general, among other things, site factors. Organic listings are the results that appear in the main section of a search engine like Google when looking for something. Pay per click advertising on the other hand refers to the list of paid or sponsored results that appear to the right of the search results page and not in the middle of the page principal.Pay per click result is paid for and the results are almost immediate to achieve. However, there are many drawbacks. Recent years have seen an exponential increase in competition and a sharp rise in the cost of pay per click. Click fraud is a growing concern that an advertiser may pay for clicks that are not customers reales.1) Many surveys and search engine marketing have noted that users are more likely to click on results organic search that appear in the main section of the page instead of the paid listings that appear as ads on the derecha.2) organic listings are not biased and can not be bought. As these users rely on results rather than paid ads that are the result of paid advertising. The conversion rate for organic listings is much higher than for ads pagados.3) Increased cost of pay per click. Pay per click campaigns are becoming more expensive and day as the competition is increasing. It is common today to pay as much as beta 1 and beta 2 per click for a op 5 position in pay per click campaigns like Google Ad Words.4) The results of the campaign of search engine optimization are more permanent than pay per click. In pay per click the results stop almost immediately after the end of the season, while in the organic listings permanece.Pago range per click advertising has its advantages and is a much faster way to get results. This is useful for announcing events and other marketing campaigns that can not be planned months in advance. Search engine optimization is a time consuming task and often takes months listed in the long term by investing conseguirlo.En a search engine organic optimisationis beneficial. It has lower costs and offers a high return on investment. Once a favorable rating was achieved is more permanent. In pay per click the results will stop immediately when payment has stopped and the campaign ends. Organic search engine optimization (SEO) campaign also has wider coverage and generates maximum exposure for negocio.Cualquier environmental campaign in order to reach the rank of first page of Google will focus on a variety of techniques not only submission to search engines, e. G. Directory submissions, press releases, article marketing and social media marketing. All this is important to build quality links to your website and no doubt be covered during any organic search engine that runs on behalf of its natural search engine web.Posicionamiento site is therefore a better rounded approach to online marketing and has a much wider coverage. Although you can not see the result in the first few months, an investment in marketing will be very useful for any business. The benefits of search engine optimization organic far outweigh the risks involved in investing in a one-year campaign search engine optimization.